HomeTechnologyFacebook launches Reels globally, betting on 'fastest-growing' format

Facebook launches Reels globally, betting on ‘fastest-growing’ format

Facebook is launching its brief video characteristic Reels to greater than 150 international locations, its proprietor Meta Platforms mentioned on Tuesday, in a transfer to develop its fastest-growing content material format.

The social media large, which not too long ago misplaced a 3rd of its market worth after a dismal earnings report, has highlighted Reels as a key precedence.

Meta launched Reels on Instagram in 2020 and on Facebook in 2021 as its reply to the explosively fashionable short-video app TikTok, which is owned by Chinese tech large ByteDance.

“Reels is already our fastest-growing content format by far, and today we’re making it available to everyone on Facebook globally,” Meta CEO Mark Zuckerberg mentioned in a Facebook publish on Tuesday.

The firm, which says video now accounts for half of the time individuals spend on Facebook, additionally introduced new methods for creators to generate income via the Reels characteristic.

It mentioned it was increasing its program to pay creators bonuses to extra international locations and was testing overlay advertisements utilizing banners and stickers for creators to earn advert income. It would roll out full-screen advertisements between Reels quickly.

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Meta mentioned throughout its newest earnings that it had confronted hits from Apple Inc’s privateness adjustments to its working system, which have made it tougher for manufacturers to focus on and measure their advertisements on Facebook and Instagram. It additionally cited macroeconomic points like supply-chain disruptions.

The 18-year-old tech behemoth final month additionally warned it expects slowing income development within the coming quarter because of elevated competitors for customers’ time and a shift of engagement towards options like Reels, which generate much less income.

In its Tuesday announcement, Meta additionally mentioned it could roll out updates for customers to make and see Facebook Reels in new locations, corresponding to in its Stories characteristic, its Watch tab and on the prime of the information feed. In some international locations, customers may also see recommended Reels of their feed.

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