HomeFoodLeftovers: PepsiCo and IHOP cook up maple syrup cola; Molson Coors taps...

Leftovers: PepsiCo and IHOP cook up maple syrup cola; Molson Coors taps into beer-flavored lollipops

Leftovers is our have a look at a couple of of the product concepts popping up in all places. Some are intriguing, some sound superb and a few are the sorts of concepts we might by no means dream of. We cannot write about all the pieces that we get pitched, so listed below are some leftovers pulled from our inboxes.

PepsiCo and IHOP prepare dinner up maple syrup cola

Pepsi drinkers and pancake lovers will flip out over this.

The soda big is working with pancake restaurant big IHOP to launch a restricted batch of its flagship cola flavored with the nostalgic breakfast style of maple syrup.

The drink will solely be accessible to 2,000 individuals chosen from social media who submit a photograph or video of their stack of pancakes till March 29, according to a press release. One winner may also obtain a customized Pepsi Spout, common after a syrup pitcher from an IHOP restaurant, to pour the soda.

Over the previous couple of years, PepsiCo has been experimenting with its essential soda model by releasing small-batches of latest and unconventional flavors in 12-ounce cans, and sometimes partnering with different manufacturers past the beverage class. Last 12 months, it launched Pepsi x Cracker Jack, a soda containing taste notes of Frito-Lay’s caramel popcorn snack. It additionally labored with confectionery firm Just Born to unveil Pepsi x Peeps in time for Easter, a candy mashup of the soda and the marshmallow sweet staple. Beyond the cobranding one-offs, PepsiCo additionally has rolled out Pepsi Apple Pie and Cocoa Cola, a chocolate-flavored soda whose title pokes enjoyable at its archrival Coca-Cola.

Pepsi’s inventive taste launch technique is much like that of Mondelēz’s Oreo, which has used unique varieties as a technique to entice social media consideration towards the model. The cookie has been reimagined in lots of new methods which can be solely accessible for a restricted time, from coconut and jelly donut flavors, to a July 4th “Firework” selection with popping sweet within the icing.

— Chris Casey


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Courtesy of Molson Coors


Coors Light faucets into beer-flavored lollipops

As sports activities followers stress out throughout March Madness, Molson Coors is giving them a technique to chill with beer-flavored lollipops.

The Chillollipop, meant for customers 21 years of age and older, has a style much like the corporate’s Coors Light model. It lacks alcohol, however it does include a frothy foam high, much like the expertise of ingesting the favored beer.

Molson Coors stated it determined to check the effectiveness of the Coors Light Chillollipop after studying about earlier social experiments the place lollipops and onerous candies had been distributed to membership and bar goers on the finish of the night to calm them down.

“During all the incredible highs and lows of March basketball, Coors Light is the brand to bring a moment of chill,” Marcelo Pascoa, vp of selling for Coors, said in a statement. “Whether in the form of a Chillollipop to bring the calm, or a mountain-cold Coors Light to refresh spirits.”

The Coors Light Chillollipops are being offered in 6-packs on-line for $3.17, a nod to the primary day of the match.

Coors Light is considered one of Molson Coors’ core manufacturers and among the many hottest brews in America regardless of a drop in gross sales in recent times as customers have moved away from beer. In 2021, internet income gross sales of Coors Light rebounded, increasing by 4.4% in the U.S. The model is the second most popular American beer behind Bud Light with a market share of 6.8%. 

Molson Coors isn’t the one firm to carry its signature alcohol taste into different classes.

Häagen-Dazs has launched booze-infused ice cream. Swag Brewery has made Brew Candy with out the alcohol in three flavors: Honey Ale, Hoppy IPA and Roasty Stout. And meat merchandise have been a frequent vacation spot for booze, together with Budweiser pork spareribs and pulled pork in addition to Smithfield Foods’ Yuengling bratwurst.

— Christopher Doering


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Courtesy of B&G Foods


Cinnamon Toast Crunch spreads on the sweetness

General Mills’ Cinnamon Toast Crunch is a breakfast cereal staple for some, with its attribute mixture of heat graham cracker, cinnamon and sugar flavors. Last 12 months, the meals big partnered with B&G Foods to seize the cereal’s essence right into a Cinnadust seasoning mix. And now, the 2 have partnered once more to rework Cinnamon Toast Crunch right into a creamy unfold.

Debuting nationwide this month, Cinnamon Toast Crunch Creamy Cinnamon Spread is a mix of brown sugar, cinnamon, canola and palm oils, skim milk, soy lecithin and salt. It may be smeared onto bread or fruit, drizzled on ice cream, blended into smoothies, or used as an ingredient to bake into cookies and different sweets. 

“The successful introduction of Cinnamon Toast Crunch Cinnadust Seasoning Blend showed us that consumers are eager to find new and innovative ways to enjoy their favorite foods and flavors, such as Cinnamon Toast Crunch cereal,” stated Jordan Greenberg, government vp and chief business officer of B&G Foods. “Cinnamon Toast Crunch Creamy Cinnamon Spread will offer consumers new opportunities to enjoy the flavors of the iconic cereal well beyond breakfast.”

The unfold is positioned as a substitute for chocolate hazelnut-flavored varieties like Ferrero’s Nutella. And right here, Ferrero has provided a superb mannequin for General Mills and B&G to comply with as they try to broaden the utilization events for the Cinnamon Toast Crunch model past breakfast. 

Nutella initially was thought-about extra of a later-day indulgence when Ferrero first launched the unfold within the Sixties, and it shortly turned a preferred element in crepes and gelato. But round 2010, Ferrero started selling the product’s potential as a breakfast staple, topping waffles, toast and fruit. While the advertising technique wasn’t without controversy, it did introduce the concept to U.S. customers. In a 2017 petition to the FDA, requesting that the division reclassify Nutella from a dessert unfold to a breakfast merchandise, Ferrero famous market knowledge exhibiting that breakfast accounts for nearly half of Nutella consumption.      

Of course, not like Ferrero, General Mills and B&G Foods try to push into the p.m. And right here, Cinnamon Toast Crunch has already made some headway. Beyond the Cinnadust topping, the breakfast cereal has additionally appeared as a flavoring for ice cream.

— Samantha Oller



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