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Leftovers: Kit Kat breaks into breakfast with blueberry muffin flavor; RTD moon milks offer ayurvedic stress relief

Leftovers is our have a look at just a few of the product concepts popping up in every single place. Some are intriguing, some sound wonderful and a few are the sorts of concepts we might by no means dream of. We cannot write about all the pieces that we get pitched, so listed here are some leftovers pulled from our inboxes.

Kit Kat breaks into breakfast with Blueberry Muffin taste

For those that want there have been extra sweet bars that tasted like breakfast, Hershey has you lined with its latest Kit Kat taste.

The iconic four-fingered candy now has a Blueberry Muffin flavor that’s stocked in shops nationwide. The gentle purple sweet has the style of blueberry muffin batter, that includes notes of each recent and cooked blueberries. In addition to the wafers inside, this Kit Kat selection additionally accommodates graham cookie items. 

“KIT KAT Blueberry Muffin has already become one of our favorites; it has all the taste of a freshly baked blueberry muffin, but no baking required!” Kit Kat Brand Manager Dan Williard mentioned in a written assertion.

But whereas blueberry muffins are a preferred morning deal with, they may not be the primary taste that somebody thinks of for a Kit Kat. Around the world — however especially in Japan — Kit Kats have taken on a big selection of flavors. (In most different international locations, Kit Kat is made by Nestlé.) Even within the United States, the place flavored variations of the sweet have solely began to look on cabinets within the final couple of years, Kit Kats have taken on extra standard sweet flavors, together with Mint and Dark Chocolate, Strawberry and Dark Chocolate, Hazelnut and Birthday Cake.

This launch, nevertheless, suits into one in every of Hershey’s bigger initiatives. Last 12 months, the confectioner took a strategic flip to concentrate on constructing snacking alternatives within the morning. Hershey labored with doughnut maker Dunkin’ to create an possibility with Kit Kat items on high, and located by means of analysis that many shoppers eat Kit Kats with their morning espresso. Kit Kat Blueberry Muffin appears tailored for morning espresso, although early tasters have mentioned the flavour might be a bit too sweet for the remainder of the day.

Megan Poinski


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Courtesy of Clover Sonoma


Clover Sonoma shoots for the moon with ayurvedic milks

As shoppers more and more think about wellness when shopping for drinks, the variety of merchandise that includes components that declare to enhance temper or vitality continues to develop. Case in level: milk with useful properties.

California dairy Clover Sonoma has launched Organic Moon Milks, which it describes as the primary natural, ready-to-drink, refrigerated moon milk on the U.S. market. Moon milk is a traditional Indian beverage that mixes milk and turmeric.

The Moon Milks are a mix of natural 2% milk, ayurvedic herbs and spices. They will probably be out there in quarts of three flavors: Golden Moon (with turmeric and ginger), Blue Moon (with blueberry and lavender) and Pink Moon (Cherry Berry Hibiscus taste). They debut this month nationwide at Whole Foods shops.

According to Clover Sonoma, its Moon Milks can support the physique in responding to “physical and emotional stressors.” The dairy product accommodates botanicals that the corporate says promote calmness, antioxidants that enhance immunity, and tryptophan and magnesium supporting leisure. Ayurvedic herbs have been utilized in India for hundreds of years to forestall illness, somewhat than responding to it, and to offer a steadiness between the physique and the thoughts.

Clover Sonoma mentioned it observed the pattern of shoppers making their very own moon milks on social media. The firm cited a Mintel trend forecast that lists moon milks as a drink to look at in 2022, as shoppers have been searching for “rituals combining experience with indulgence and comfort” over the pandemic.

In the press launch saying the milks, Clover Sonoma Chief Growth Officer Kristel Corson emphasised the product’s versatility for quite a lot of functions exterior of an everyday glass of milk.

“Consumers can now enjoy a new ritual of drinking Moon Milks morning, noon or night. Moon Milks can elevate any smoothie, transform tea or coffee into a creamy latte, brighten breakfast cereal, boost ice with a pour over, or simply warm up for a soothing bedtime treat,” Corson mentioned.

Dairy milk has confronted dwindling gross sales lately, and seen competitors from nondairy alternate options like oat and almond milk. To develop amid the altering traits, including useful components may assist hold issues recent for shoppers who’re nonetheless thinking about dairy, and win again those that have strayed. Last 12 months, sweet large Hershey partnered with useful milk model a2 to create a co-branded beverage that includes the sweet large’s cocoa and a pair of% lowered fats milk that accommodates solely A2 protein. The milk doesn’t include A1 protein, which is current in most milks and might trigger abdomen discomfort.

— Chris Casey


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Courtesy of J&J Snack Foods


Icee, Icee cookies

Icee, which has thrived as a relaxing providing, is venturing into cookies.

The new deal with takes the frozen carbonated beverage, a preferred staple at film theaters, sporting occasions and theme parks, and locations it between two vanilla wafers. The cookies can be found within the two iconic flavors which have been round for greater than half a century: Cherry and Blue Raspberry Icee flavored crème.

“We are continually innovating at Icee and are beyond excited to bring fans their beloved frozen beverage flavors in a new, fun cookie format,” Natalie Peterson, vice chairman of promoting for The Icee Company, said in a statement. “It’s a very totally different expertise — good for snacking on the go — with our beloved cherry and blue raspberry flavors that evoke nostalgia and make you’re feeling like a child once more!”

The Icee Sandwich Crème Filled Cookies can be found completely at Kroger shops nationwide for $3.29. 



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