The Lindsey Lohan comeback tour is in full stride.
After falling off the popular culture radar for just a few years, the as soon as ubiquitous actress is again on the display, starring in a brand new Netflix movie and a Christmas advert marketing campaign for Pepsi.
Photo by: Todd Owyoung/NBC by way of Getty Images
In the business, a sultry Lohan promotes mixing Pepsi and milk, or “Pilk,” as she calls it, then combines the concoction with cookies.
“Combining Pepsi and milk has long been a secret hack among Pepsi fans,” defined Todd Kaplan, Pepsi’s CMO, in a press release.
The marketing campaign is a part of Pepsi’s #PilkandCookies Holiday Challenge, wherein the smooth drink large requested customers to share a photograph or video of their Pilk and Cookies deal with to win money. Exactly how a lot cash was not specified.
Lohan’s naughty Santa costume is an obvious nod to a scene within the hit 2004 movie Mean Girls when she and her buddies famously carried out “Jingle Bell Rock.”
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Cashing in on TikTok’s Dirty Soda pattern
Pepsi hopes to capitalize on the recognition of the “dirty soda” pattern on TikTok. The concoctions are fabricated from a soda of your alternative, cream, typically fruit, and flavored syrups like vanilla. The hashtag #dirtysoda has over 1.3 million collective views on the platform.
Pepsi is the newest company large to leap on social media developments to assist promote its merchandise.
For instance, Dunkin’ Donuts collaborated with TikTok star Charli D’Amelio on a drink referred to as The Charli, and Chipotle launched a preferred problem on the platform referred to as #GuacDance, which urged guacamole followers to indicate off dance strikes that remember avocados.
It’s too early to inform if the #PilkandCookies Holiday Challenge will go viral. The marketing campaign launched at the moment and can proceed till December 25.
But Pepsi and Lohan are hoping for a Christmas miracle.